Feb 3, 2022 11:07:03 AM | Inbound Social Media Image Size Cheat Sheet

Here's a list of recommended image and video sizes for Instagram, Twitter, Facebook, LinkedIn, Pinterest, Snapchat, YouTube, and TikTok. The ideal dimensions are provided to use as a quick reference.

Updated for 2022

Always consider these sizes as the minimum and maintain the same aspect ratio if you go bigger.

Instagram

• Profile Photo 
  • 320 x 320 px

Instagram Posts

• Landscape
  • 1080 x 566 px 
• Portrait 
  • 1080 x 1350 px
• Square
  • 1080 x 1080 px

Instagram Stories

• 1080 x 1920 px

Instagram Reels

• Video
  • 1080 x 1920 px 
• Cover Image
  • 1080 x 1920 px 

Instagram Ads are created from Posts or Stories and don't have special image size requirements.

Twitter

• Profile Photo
  • 400 x 400 px
  • 2MB maximum file size
• Header Photo
  • 1500 x 500 px
• In-stream Photos
  • 1600 x 900 px 
  • 5MB maximum file size on mobile 
  • 15MB maximum file size on desktop 
• Card Images
  • 120 x 120 px
  • 1MB maximum file size

Twitter Ads

• Single & Multi-image Tweets
  • 600 x 335 px
• Website Card Images
  • 800 x 418px or 800 x 800px 
  • 20MB maximum file size 
• App Card Images
  • 800 x 800 px for 1:1 aspect ratio
  • 800 x 418 px for 1.91:1 aspect ratio
  • 3MB maximum file size for up to 6 images
• Carousels
  • 800 x 800 px
  • 20MB maximum file size 
• Direct Message Cards
  • 800 x 418 px
  • 3MB maximum file size 
• Conversation Cards
  • 800 x 418 px
  • 3MB maximum file size

Facebook

• Profile Photo
  • 170 x 170 px
• Cover Photo
  • 851 x 315 px
• Posts and Timeline Photos
  • 1200 x 630 px
• Carousels
  • 1200 x 1200 px
• Event Cover Photos
  • 1200 x 638 px
• Panorama or 360 Photos
  • 30,000 px in any direction at minimum and 135,000,000 px in any direction at maximum
  • 45MB maximum file size for JPEG
  • 60MB maximum file size for PNG
• Stories
  • 1080 x 1920 px

Facebook Ads

• Facebook Feed
  • 1080 x 1080 px
  • 30MB maximum file size
• Right Column
  • 1080 x 1080 px
• Instant Articles
  • 1080 x 1080 px
  • 30MB maximum file size
• Facebook Marketplace
  • 1080 x 1080 px
  • 30MB maximum file size
• Facebook Search
  • 1080 x 1080 px
  • 30MB maximum file size
• Sponsored Messages
  • 1080 x 1080 px
  • 30MB maximum file size
• Messenger Inbox
  • 1080 x 1080 px
  • 30MB maximum file size
• Messenger Stories
  • 1080 x 1080 px

LinkedIn

• Profile Photo
  • 400 x 400 px
  • 8MB maximum file size
• Cover Photo
  • 1584 x 396 px
  • 8MB maximum file size
• Blog Post Link Image
  • 1200 x 627 px
• Link Sharing Image
  • 1200 x 627 px

LinkedIn Company Pages

• Company Logo
  • 300 x 300 px
• Cover Photo
  • 1128 x 191 px
• Life Tab Main Image
  • 1128 x 376 px
• Life Tab Custom Modules
  • 502 x 282 px
• Life Tab Company Photos
  • 900 x 600 px
• Square Logo
  • 60 x 60 px

LinkedIn Ads

• Company Logo
  • 100 x 100 px
• Spotlight Logo
  • 100 x 100 px
• Spotlight Background Image
  • 300 x 250 px
• Sponsored Content Image
  • 1200 x 627 px
• Sponsored Content Carousel
  • 1080 x 1080 px 

Pinterest

• Profile Photo
  • 165 x 165 px
• Cover Photo
  • 800 x 450 px
• Square Pins
  • 1000 x 1000 px
  • 20MB maximum file size
• Pins
  • 1000 x 1500 px
  • 20MB maximum file size
• Collection Pins
  • 1000 x 1000 px for 1:1 aspect ratio
  • 1000 x 1500 px for 2:3 aspect ratio
  • 10MB maximum file size
•  Story Pins
  • 1080 x 1920 px
  • 20MB maximum file size

Pinterest Ads

• App Installs
  • 1000 x 1500 px
• Carousels
  • 1000 x 1000 px for 1:1 aspect ratio
  • 1000 x 1500 px for 2:3 aspect ratio
  • 5 images maximum
• Shopping
  • 1000 x 1500 px

Snapchat

• Ads
  • 1080 x 1920 px
  • 5MB maximum file size 
• Geofilter
  • 1080 x 1920 px
  • 5MB maximum file size

YouTube

• Profile Photo
  • 800 x 800 px 
• Banner Image
  • 2048 x 1152 px 
  • 6MB maximum file size 
• Video Resolution
  • 1280 x 720 px minimum
• Video Thumbnail
  • 1280 x 720 px minimum

TikTok

• Profile Photo
  • 20 x 20 px 
• Video
  • 1080 x 1920 px